Dell Apex
Virtual Reality | Immersive Brand Experience | Live Event
Dell's Apex team collaborated with CyberHub to develop a brand experience in VR showcasing the key brand attributes of Dell's Apex product.
We created a completely custom virtual reality experience with a series of minigames highlighting each brand attribute.
The experience was used both internally with employees and at events and sales efforts. Collaborator: CyberHub
Virtual reality to showcase brand
Dell APEX leveraged a completely virtual environment to showcase their APEX product in an innovative new way. We worked closely with the Dell APEX marketing team to create the environment with 100% custom 3D models, textures, shaders, lighting, and sound engineering.
Customer delight and education
Using virtual reality minigames custom crafted to showcase the brand values of the Dell APEX cloud product we could give customers, prospects, and internal employees a fun and educational sales and marketing experience.
