Fan Engagement
Bringing Fans Closer to the Knights with AR
To enrich the Newcastle Knights’ in-stadium experience, we developed an interactive digital photo booth that let fans get closer to their sporting heroes. By capturing full-body videos of the Knights players and cheerleaders, we created virtual, life-sized characters fans could pose with in a fun, engaging way.
This immersive photo booth transformed traditional fan photos into unforgettable memories, allowing supporters to share their excitement with friends and family while strengthening their connection to the team. The result: a modern, shareable experience that elevated game-day engagement and built even deeper fan loyalty.
