Retail Experience
Connecting the Meat Counter to the Kitchen with AR
This project demonstrates how augmented reality can transform the way customers interact with fresh food, from store shelf to dinner plate. Shoppers can simply scan the meat packaging with their smartphone to instantly discover engaging content — from detailed product information to inspiring recipe ideas.
In-store, the experience helps customers feel more confident about their choices by offering preparation tips and cooking inspiration right where they make their purchase decisions. At home, the AR experience continues to add value, guiding shoppers through recipes and bringing meal preparation to life.
By merging product storytelling with digital convenience, this solution builds trust, deepens brand engagement, and creates a seamless bridge between physical products and the digital world.
