Nivea

The NIVEA Skinfluencer campaign was not only successful in terms of generating high levels of engagement and reach, but it also struck a chord with people during the challenging times of the COVID-19 pandemic.
By providing a platform for people to learn, grow, and participate in something positive, the campaign resonated with individuals who were feeling insecure or uncertain. Through thousands of entries and millions of organic page views, the campaign created a sense of community and empowerment for all involved.